About Us

Cronk's started as an idea to cultivate an outdoor apparel brand that would reflect both the sentiments of the country lifestyle and the sentiments of the city lifestyle.

Kyle Cronk grew up in the Texas Hill Country fishing, hunting, and boating on Lake Travis. Baseball took him to the University of Pennsylvania in the Ivy League where he lived in Philadelphia and got to experience a much different style of life in a major city. His adventures serve as the inspiration for the brand.

Drawing from the inspiration of both areas, the goal of Cronk's is to reconcile both worlds into a brand that supplies the clean and sleek look of the city while maintaining the rugged, outdoor, and natural aspects of our Texas roots.

The Cronk's USA mission is to provide reliable outdoor apparel that reflects the beauty and style of both the urban and rural areas in the United States of America.